Disney sues Hong Kong company it says is selling illegal Mickey Mouse jewelry

LOS ANGELES AP The Walt Disney Co on Wednesday sued a Hong Kong jewelry company it accuses of selling illegal Mickey Mouse jewelry The international media and entertainment conglomerate filed a lawsuit in federal court in Los Angeles against the Red Earth Group which sells jewelry online under the name Sat ur Disney says the rings necklaces and earrings in Sat ur s Mickey Collection violate its trademark rights and that the Hong Kong company is deliberately trying to fool customers into thinking the pieces are official Disney merchandise Sat ur the suit alleges intends to present Mickey Mouse as its own brand identifier for its jewelry merchandise and seeks to transaction on the recognizability of the Mickey Mouse trademarks and consumers affinity for Disney and its iconic ambassador Mickey Mouse A message seeking comment from representatives of the Red Earth Group was not promptly answered The lawsuit is indicative of Disney s dogged efforts to protect its intellectual property from unauthorized appropriation Although the earliest version of Mickey Mouse entered the inhabitants domain last year after Disney s copyright expired the company still holds trademark rights to the character Lawyers for Disney argue in the suit that Red Earth s online marketing efforts extensively pact on the Mickey Mouse trademarks and the Disney brand with language that includes describing the jewelry as great for Disney enthusiasts Such tactics indicate Red Earth was intentionally trying to confuse consumers the lawsuit says The impression created it says suggests at a minimum a partnership or collaboration with Disney The earliest depiction of Mickey Mouse who first appeared publicly in the film short Steamboat Willie in are now in the U S society domain The widely publicized moment was considered a landmark in iconography going citizens The lawsuit alleges that Red Earth and Sat ur are trying to use that status as a ruse to suggest the jewelry is legal by dubbing it the Mickey Collection and saying it is being sold in tribute to the mouse s first appearance The centerpiece of the collection the suit says is a piece of jewelry marketed as the Sat ur Mickey Classique Ring which has a Steamboat Willie charm sitting on the band holding a synthetic stone But there is an essential difference between copyright which protects works of art and trademark which protects a company s brand Even if a character is in the community domain it cannot be used on merchandise in a way that suggests it is from the company with the trademark as Disney alleges Red Earth is doing Disney remains committed to guarding against unlawful trademark infringement and protecting consumers from confusion caused by unauthorized uses of Mickey Mouse and our other iconic characters Disney noted in a report Wednesday The lawsuit seeks an injunction against Red Earth selling the jewelry or trading on Disney s trademark in any other way along with monetary damages to be determined later Source